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Online Master's Degrees in Marketing |
Part art and part science, marketing is a discipline that fuses creativity with analysis to develop effective communication between businesses and consumers. Given the importance of this type of dialogue, employers typically turn to those with extensive training in the field. An MBA or bachelor's degree in marketing is usually the bare minimum that most companies accept, but if you are interested in launching a long-term career in this discipline, it is worth exploring master's degrees in marketing. This approach offers more focused exposure to value-based marketing, service recovery, advertising, public relations, brand management, graphic design, e-commerce, service engine optimization, and other related fields.
The Benefits of Online Master's Degrees in Marketing
As more traditional modes of marketing transition to online technologies, many brick and mortar institutions are becoming increasingly Web-based as well. In fact, marketers who do not understand how to leverage social networking, blogs, and search engine optimization might find it extremely difficult to secure employment in today's technology-driven world. However, familiarity with Web platforms is not the only benefit of an online master's degree in marketing. Below are some other key features:- With online master's degrees in marketing, you can travel, live, and work anywhere in the world while still accessing quality programs via the Internet. The classroom comes to you, regardless of geography or distance.
- With online master's degrees in marketing, you do not need to commute. Just imagine the money you can save by avoiding gas, bus fares, and car maintenance.
- With online master's degrees in marketing, you can take advantage of flexible scheduling. Busy professionals can study during evenings and weekends. Stay-at-home parents can attend classes during mornings and afternoons. No matter what your calendar looks like, you can still access the relevant lectures and notes, most of which are archived online.
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Master of Business Administration/Marketing (University of Phoenix)
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The Master of Business Administration/Marketing (MBA/MKT) program develops students for the role marketing managers play in defining business problems, assessing information, considering alternatives, and choosing the best solution. Students in this program will complete five specialized courses in e-Marketing Theory and Application, Consumer Behavior, Marketing Research, Marketing Strategy, and the Marketing Capstone Course.
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MBA - Marketing (Grand Canyon University)
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Grand Canyon University prepares learners to become global citizens, critical thinkers, effective communicators, and responsible leaders by providing an academically-challenging, values-based curriculum from the context of our Christian heritage.
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MBA: Marketing (Strayer University)
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Strayer University's Master of Business Administration (MBA) program offers a vigorous, broad-based education for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers. With a curriculum that prepares adult students for the emerging knowledge economy, the MBA program and emphasizes the latest concepts, practices, and skills in today's rapidly changing marketplace.
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MABC in Leading the Customer-Driven Organization (Jones International UniversityŽ)
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First, this specialization focuses upon sales and service separately to investigate primary concerns and issues. Next, the student examines the interdependencies of both areas and conducts analysis to develop strategies for successful coordination. Finally, the student enhances leadership capabilities by defining scope of influence, applying appropriate persuasion techniques and crafting a liaison plan that produces positive business impact.
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MBA/Marketing (Kaplan University)
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An MBA will greatly increase your income potential and marketability in today's competitive job market. This professionally focused program prepares you for business management and corporate leadership. As a graduate of this program you will be qualified for high-level employment opportunities in finance, marketing, operations, management of information systems, and human resources. An MBA can also help you advance your current career.
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Marketing - Master (Golden Gate University Online)
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Often considered the central discipline of business, the challenges and practices of marketing are evolving along with the changes in the contemporary business environment. We also offer a new concentration in database marketing. Prepare to manage the marketing function inside private or public sector business organizations. Learn general management and marketing techniques, such as market research and market planning. Get practical, real-world training from experienced marketing professionals.
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